A couple of weeks ago I was lucky enough to attend the CIPD annual conference and exhibition in Manchester. I was there supporting my good friends and key client Develpment Processes Group (DPG) on their stand.
I have been into the whole ‘social’ thing for about a year now. I use Twitter, Linked In, Facebook and I blog (as you know because you are reading this post). Over this year I have really got to see and experience the immense value you get from sharing and using social tools.
Through the use of twitter etc I have made some amazing connections and also learned so so much about my profession.
At the CIPD conference, Social was everywhere!
Twitter was going nuts (the #cipd12 even got hijacked by the porn trolls it was that popular).
There were bloggers and blog posts galore.
People we meeting and sharing virtually.
Those that had previously only met online were meeting face to face and cementing that relationship.
Interestingly, I also found was that at the CIPD conference, social was nowhere.
I would meet people on the stand or walking the exhibition and at the mere mention of Twitter or blogging would cause offence or a classic comment ‘I don’t have time for Twittering or whatever you call it!’
As well as the ‘time’ excuse, we had some other classics; getting in ‘trouble’ or ‘IT don’t allow any of that sort of stuff’ or worst of all (in my books) ‘we have a policy that says we can’t use it’.
Since I have got back to day to day life, this realisation that there are still many, many people that don’t engage with Social platforms. When I discuss with my clients about ‘how are you harnessing the power of social?’ I get blank looks. When I ask how they use Facebook, Twitter or other media to engage with their customers or how they use tools like Yammer, Jive or a Ning Community to connect people within their organisations; they look at me blankly.
Take DPG, they facilitate CIPD programmes in HR and L&D and participants and facilitators (I am one of these facilitators) all use a Ning community (called the DPG Community) to:
Discuss issues that sometimes are related to the qualification and others not
What that means is the participants are part of a community where they get and give support to peers, answer each other questions, take more control of their learning. What that means for facilitators is that our groups are taking more responsibility, they are less reliant on us and we can better support their learning.
The two biggest challenges we have in HR are:
Harnessing the power of Social and Sharing can overcome both of these yet we persistently shy away. Is that because it is too hard, because we have less control (god forbid it might replace our precious employee survey) or because we simply don’t get it?
There are many people out there (@perrytimms @mikecollins007 @kategraham @tompaisley @mjcarty @sukhpabial to name a few) with more knowledge and better informed than me. I am someone that sees, hears and feels the huge benefits and wants others to share in them too.
I am lucky to be part of a group that understands and harnesses the power of social. We also have a long way to go to show others how they can benefit too.
In terms of the challenge, I am excited and looking forward to it. Do you want to join? #WeAreSocialHR
Thanks to @perrytimms for the hashtag.